Rules

The scanner checks your websites against industry-standard SEO best practices. Below is a detailed explanation of the SEO rules the scanner checks.

Rule Categories

The scanner evaluates your website across four main categories:

• Meta Information
• Content Structure
• Technical SEO
• User Experience

Meta Information Rules

These rules ensure your page has proper metadata for search engines and social media platforms.

Meta Title

• Rule ID: meta-title
• Impact: Critical
• Description: Each page should have a unique, descriptive title tag between 30-60 characters.

<title>Home</title>
<!-- or -->
<title>This is an extremely long title that exceeds the recommended character count and will be truncated in search engine results pages</title>

<title>Premium Organic Coffee Beans | Bean & Brew Co.</title>

Meta Description

• Rule ID: meta-description
• Impact: Serious
• Description: Each page should have a unique, compelling meta description between 50-160 characters.

<!-- Missing meta description -->
<!-- or -->
<meta name="description" content="Welcome to our website.">

<meta name="description" content="Shop our selection of organic, fair-trade coffee beans sourced from small farms worldwide. Free shipping on orders over $35. Freshly roasted weekly.">

Social Media Tags

• Rule ID: open-graph-tags, twitter-card-tags
• Impact: Moderate
• Description: Pages should include Open Graph and Twitter Card tags for better social media sharing.

<!-- Missing social media tags -->

<!-- Open Graph Tags -->
<meta property="og:title" content="Premium Organic Coffee Beans">
<meta property="og:description" content="Shop our selection of organic, fair-trade coffee beans.">
<meta property="og:image" content="https://example.com/coffee-beans.jpg">
<meta property="og:url" content="https://example.com/products/coffee">
 
<!-- Twitter Card Tags -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Premium Organic Coffee Beans">
<meta name="twitter:description" content="Shop our selection of organic, fair-trade coffee beans.">
<meta name="twitter:image" content="https://example.com/coffee-beans.jpg">

Content Structure Rules

These rules ensure your content is well-structured for both users and search engines.

Heading Structure

• Rule ID: h1-tag, heading-structure
• Impact: Serious
• Description: Pages should have one H1 tag and a logical hierarchy of headings.

<!-- Multiple H1 tags -->
<h1>Welcome to Our Shop</h1>
<h1>Coffee Beans Collection</h1>
 
<!-- or -->
 
<!-- Skipping heading levels -->
<h1>Coffee Products</h1>
<h3>Organic Beans</h3>

<h1>Premium Coffee Beans Collection</h1>
<h2>Organic Varieties</h2>
<h3>Light Roast</h3>
<h3>Dark Roast</h3>
<h2>Specialty Blends</h2>
<h3>Breakfast Blend</h3>
<h3>Evening Decaf</h3>

Technical SEO Rules

These rules ensure your website is technically optimized for search engines.

Canonical URL

• Rule ID: canonical-url
• Impact: Serious
• Description: Pages should specify a canonical URL to prevent duplicate content issues.

<!-- Missing canonical tag -->
<!-- or -->
<!-- Canonical pointing to different page -->
<link rel="canonical" href="https://example.com/different-page">

<link rel="canonical" href="https://example.com/current-page">

Robots Directives

• Rule ID: robots-directive
• Impact: Critical
• Description: Check if the page is being blocked from search engines with noindex directives.

<!-- Blocking search engines -->
<meta name="robots" content="noindex">
<!-- or -->
<meta name="robots" content="noindex, nofollow">

<!-- Allowing search engines (default) -->
<meta name="robots" content="index, follow">
<!-- or simply omit the tag for default behavior -->

Structured Data

• Rule ID: structured-data
• Impact: Moderate
• Description: Pages should use structured data (schema.org) to help search engines understand the content.

<!-- Missing structured data -->

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Organic Ethiopian Coffee Beans",
  "description": "Single-origin, medium roast coffee beans from Ethiopia.",
  "offers": {
    "@type": "Offer",
    "price": "14.99",
    "priceCurrency": "USD"
  }
}
</script>

User Experience Rules

These rules ensure your website provides a good user experience, which indirectly affects SEO.

Mobile Viewport

• Rule ID: viewport-meta
• Impact: Serious
• Description: Pages should have a proper viewport meta tag for mobile responsiveness.

<!-- Missing viewport meta tag -->

<meta name="viewport" content="width=device-width, initial-scale=1">

Image Optimization

• Rule ID: image-alt-text
• Impact: Moderate
• Description: Images should have descriptive alt text for better SEO and accessibility.

<img src="coffee.jpg">
<!-- or -->
<img src="coffee.jpg" alt="image">

<img src="coffee.jpg" alt="Organic Ethiopian coffee beans in a burlap bag">