Comparisons

NanoSights vs. Google Analytics

4/30/2025 • Paul Pietzko
NanoSights vs. Google Analytics

When it comes to web analytics, developers and businesses often find themselves choosing between NanoSights and Google Analytics. Both platforms offer valuable insights, but they cater to different needs. Lets compare their key features to help you decide which tool is best for your project.

Ease of Integration

NanoSights

  • Developer-friendly SaaS with prebuilt components.
  • Uses simple tags like Analytics, Insights, and SEO.
  • Seamless integration into any framework (React, Next.js, Vue, etc.).

Google Analytics

  • Requires adding a tracking script and setting up Google Tag Manager.
  • Configuration can be complex, especially for advanced tracking.
  • May require custom event tracking and GA4 configuration.

Data Ownership & Privacy

NanoSights

  • Focuses on privacy-first analytics.
  • Does not sell user data or rely on third-party ad networks.
  • Stores analytics data securely with Supabase.

Google Analytics

  • Collects and processes vast amounts of user data.
  • Data is shared with Google for ad personalization.
  • GDPR compliance requires additional setup.

Features & Insights

NanoSights

  • Web Analytics: Tracks visits, bounce rate, session duration.
  • Speed Insights: Uses Google PageSpeed Insights API.
  • SEO Checker: Evaluates meta tags, keywords, alt attributes.
  • Stripe Analytics: Monitors revenue, churn rate, and subscriptions.
  • Accessibility Checker: Ensures compliance with WCAG standards.

Google Analytics

  • Traffic Analysis: Tracks sessions, events, conversions.
  • User Behavior: Analyzes page views, retention, demographics.
  • E-commerce Tracking: Provides purchase behavior reports.
  • Multi-Channel Attribution: Maps customer journeys across devices.

Customization & Flexibility

NanoSights

  • Provides framework-agnostic components.
  • Offers an intuitive, customizable dashboard.
  • Built for developers who need flexible API-based analytics.

Google Analytics

  • Extensive tracking capabilities but requires complex setup.
  • Heavy reliance on Google Tag Manager for advanced customization.
  • Limited flexibility in presenting data outside Googles ecosystem.

Pricing & Costs

NanoSights

Starts at $10/month (Basic Plan) with affordable scaling options.

No hidden costs or data-sharing practices.

Google Analytics

Free for standard use, but GA4 360 costs $150,000/year for enterprises.

Potential additional costs for BigQuery integration and advanced tracking.

Which One Should You Choose?

Choose NanoSights if you're a developer looking for privacy-focused, easily integrated, and highly customizable analytics with built-in SEO and Stripe tracking.

Choose Google Analytics if you need enterprise-level tracking, multi-channel attribution, and deep e-commerce analytics.

Both tools have their strengths, but if youre looking for a developer-first analytics solution, NanoSights is a strong alternative to Google Analytics.

Ready to get started? Sign up for NanoSights today and take control of your web analytics!